ERP Based School Management Software’s Scope In India

The evolution of education sector through all these years has witnessed some significant changes in the field. Due to the technological progress in the field of education, the traditional method of classroom learning is changed to online learning. The digital learning process forced the education institutions to adapt ERP based school management system to manage the administration works such as attendance, student enrollment and registration, online learning, online fees payment, digital assignments. The software helps to minimise the manual work and digitise the working process of an institution.

The ERP Based School Management Software consists of various modules to manage the entire activity of a school & students like admission, timetable, examination, messages, fee collection, reports, transport, library, events etc. It reduces the functions of Administrators, teachers, staff, and others by providing a platform for them to monitor various activities of an institution.

Below are the reasons how ERP based Management Software improves the education system:

The Software helps the institution to work efficiently and effortlessly

School ERP solutions are precise and impart an assurity of less human error and mistakes. School ERP makes the entire system automated and ensures that the administration and school management processes are simplified, precise and quicker. This enables the schools to focus more on education. The ERP software takes care of all the day to day activity of the school. From collecting fee to publishing report card of the students, the ERP manages all. School security management, timetable management, teacher attendance management, admission management, fee system management among many others are the additional features of a ERP based school management system.

It helps bridge the gap between parents and teachers

The ERP based School Management Software has a feature which help parents, teachers and the school administrators stay connected. It provides a better communication between parents and the school. Bulk SMS, email or special notifications are used to send reminders about school activities before they happen, during or after. Such communications are made possible through the software without any hassle. It keeps them updated on all the various activities going in their ward’s academic life. Additionally, it assure parents about the security of their children by sending them SMS alerts and timely updates about the school bus, the attendance of their children etc. The software builds a trust between parents and the school.

The process of E-Learning

The tough times of corona has forced the world to adapt to the online learning system- E Learning. Online classes, online attendance, online assignments, online exams, etc have become a part of students’ as well as teachers’ academic life. The ERP based school management software has various module to fulfill the requirement of the teachers and students. The modules present in the software serves as an online classroom for various academic activities. The teachers can mark the attendance of the students, make lesson planner and timeline, take online classes, share notes, lecture videos, assignments, set the assignment deadline, correct and grade the papers, publish results etc. The students can attend the online classes, submit assignments, access the reading material, give online tests etc. All these activities are managed efficiently by the software.

It works towards Employee Management

The employee management task is made easy with the ERP based school management system. A School Management Software effectively and fluidly manage workers tasks and activities. It eases the staff attendance process. At the end of the month, the software is able to calculate the amount of salary of staff based on their attendance and send their wages based on the results, automatically. Moreover, payments are made with a single click directly to their bank account. All the meetings’ reminder are sent to their devices via sms or email alerts.

It secures the DATA of an institution

Data security is one of the main concerns of any institution. ERP based school management software creates a safe and a secure learning environment for students as well as for the others involved in the process. It ensures that an account is with its right user, and the account is not being operated by someone else. All the users have their own login credentials for their account. The data stored with the software is backed up on a secure cloud-service every hour. Therefore no data is lost.

All the above mentioned points make ERP based school management software a secure platform for learning.

Managing Multiple Schools With USM

Purpose of multiple school branches across the globe

An institution may have various branches in different parts of the city, state, country or across the globe. One of the main reasons to open another branch of an educational institution is the increasing student body and the need of better educational possibilities. The other reason to have more than one branch is an increasing human population. A school in a far away locality cannot be accessed by a population situated in another locality. By establishing various branches of a school, students can access education in the school of their choice, rather than settling for what is available.

What does a multiple school ERP system do?

Multi- school ERP system are meant for schools with various branches across the country. The system provides a similar academic system and processes for all the branches of an institution. This ensures that all the students across various branches have a uniform learning experience and can evolve simultaneously. It creates an inspired teaching and learning environment where all stakeholders collaborate for an overall development of a child. It also provides you a single window to look or manage all your subsidiary schools. The user needs only one parent account to manage multiple branches.

Characteristics of USM’s Multi-School ERP System to manage school branches:

More than 1 admin profiles- All the branches of an institution require their own administration. USM allows various branches to have their own admin profiles, which ensures a smooth workflow that looks into individual needs of the schools and does not burden the parent institution with the workload of its different branches. Also you can create multiple admin accounts specific to school so that one school’s data is not visible or accessible to other school’s admin and they can work on their individual sets of school data

One Sms and email alerts for all- Sms alerts are a way to send across important informations to parents, teachers,and students. Its an easy and reliable way for communication purpose related to academics and other school activities.

With a multi-school ERP system, SMS alerts can be set for multiple branches on one go. This allows the students of all the branches of an institution to get the same information at the same time across the same platform.

The same happens with the email alerts sent by the institution.  The multi-school ERP system can be setup in one click to operate exactly in the same way for all branches of the schools to send emails to the parents, teachers, and students for any information related to the school or academics.

Common plugin for all branches- Common plugin allows the parent institution to manage all the subsidiary branches’ accounts at one place if required. For example, the admin can integrate all the bank accounts of the different branches to collect the school fees in one single account if necessary. The Sms plugin of an institution can also work as a common plugin between the branches to send same sms or emails across the participants of all the school branches. The libraries of all the branches of a school can also be managed by common plugin. Common plugin makes simultaneously administering and managing all the branches easier.

USM efficiently manages various branches of an institution with its ERP. It makes the process of managing different branches effortless and hassle free and less chaotic.

USM’S PRIORITY: DATA SECURITY

Security breach of a school’s data not only affect students but also parents, teachers, and non-teaching staff to avert financial loss, physical or psychological damage or even threats to individuals’ lives. And school/college cannot compromise on the data loss of its community. A school/college has to take safety measures to ensure the security of the data of the people involved directly or indirectly with the institution. In such a scenario, USM, a school management software with advanced data encryption features, can be a beneficial instrument for school/college administrators. 

What is Data Security? And, why is it important?

Data Security is a set of standards and security measures to keep the stored data, for instance user’s personal information, bank details among other things, safe and immune to external tampering. All business platforms nowadays operate mainly on data, which includes sensitive information concerning its clients, and therefore, it needs to be protected. At USM, data security is of immense importance to us, that’s why we keep our security system rigorous and comply with the set measures, which entails the secure storage of your data.

USM creates a safe and a secure learning environment for students as well as for the others involved in the process.

The Highlights of USM’s Data Security are

Account Security– Since USM uses a role-based security system, USM also ensures that an account is with its right user, and the account is not being operated by someone else. All the users have their own login credentials for their account.

Deployed on secured SSL – USM is deployed on SSL(Secure Sockets Layer), which is a standard security technology for establishing an encrypted link between a server and a client

Database backup – The data stored with USM is backed up on a secure cloud-service every hour. Therefore no data is lost.

Role-Based Security – USM employs a role-based security system, whereby the school administrators assign certain roles to its employees, each of which comes with a certain set of permissions as to what one can or cannot see in the database.

School data is only your data – The data stored by the school administration on USM would be stored only for the purpose of school’s use. USM, by no means, intend to modify, use or disclose the school’s data.

Secure school parent communication – USM ensures a secure channel for any communication between the school and the parents, in which no third party is allowed to participate. All the data and information remains confidential between the parties involved.

Tracking of loggings– USM tracks all the loggings of its system. It records the users information who logs in to the USM software. If an unauthorised user tries to log in to the USM account, then a message is sent to the authority which then ensures the safety of the site.

Privacy – USM takes as its responsibility that the private information regarding the client remain private and are not accessible to anyone the user doesn’t want to access.

Follow GDPR policies – To keep your data secure, USM regularly updates its security measures and complies with the latest GDPR (General Data Protection Regulation) policies stipulated by the concerned authorities.

Encrypt the confidential data – USM encrypts the data stored in its database. That means, the data gets stored in an encoded form, which cannot be read by anyone.

Examination Management in USM

An examination is an assessment aimed at measuring students’ skills, aptitude, or knowledge in one or more topics of study. A test can be administered either on paper or verbally. Examination test students’ understanding of concepts which eventually measure their academic progress.

The technology has entered each and every possible field. it has also impacted the education industry of the world. With the digitisation of education institutions, examinations are also digitised. Examination Management System initiates the whole process of examination. From setting the question paper to publishing report cards of the students, from uploading the reading material online for the students to taking attendance of the students, the Examination Management system manages all the process of an examination in an online platform.

Characteristics Of USM’s Examination System

1. Grading System- Schools have different grading system to portray the progress of the student in an academic year. USM is well sufficient in giving well known and accepted grading standards to the schools. This includes CCE(Continuous and Comprehensive Evaluation), GPA(Grade Point Average), CWA(Course Weighted Average), ICSE(Indian Certificate of Secondary Education), and Normal grading standards. In USM, the user can select more than one grading system within a single institution if needed. The grade books of the students will be generated based on the grading system selected while creating the courses. 

2. Conduction of examinations online- USM provides a secure way for the conduction of online exams. Also multiple students can take an exam at any given time with USM. Teachers upload the question paper of their respective subjects days or hours before the exam. And Students can access the questions and start answering at the aforementioned time. Once the exam time ends the answers get submitted.

3. Report cards- Customising Report cards with USM is also an easy task. Report cards are generated once the examination ends. Based on different grading system, different report cards are generated. The report cards are then sent to the parents and the students.

4. Import marks of the students- Teachers manually enter the marks of the student. USM provides an easy alternative to decrease the workload. It has a bulk import feature where the exam scores can be imported from a CSV file.

5. Communication and announcements related to exams- The inbuilt communication system of USM allows to send notifications to the students and parents along with the publication of examination dates and the schedule. The alerts will be received as SMS or email and also parents can view the upcoming examinations from their USMConnect mobile app.

The Process Of Scheduling An Exam

Pre- examination

1. Creating Courses and Batches- Administration or teachers create different batches or courses. And then batch or course wise conduct different types of examination

2. Defining Grading System- The Administration has to define the grading system of the Institution. The user can choose one or more than one grading systems for the institution if required. And then while creating a new course or batch, select the grading system that has to be applied for the course.

3. Exam Group- After defining the grading system for the course, the next important task is to create an exam group.  After creating the exam group, the user has to select the subjects that are to be included in recently made examination group. Mention the subject’s maximum and minimum marks, date with start and end timings for each subject exam, etc.

4. Examination Timetable- Before the commencement of exam, an exam schedule is made by the teachers or he administration. Pre-created examination’s schedule provide the students ample amount of time for preparation. This examination schedule is then made available for the students and parents in the USMConnect app.

During Exam

1. Marking Attendance of the students- The Attendance Module of USM helps the teacher to mark the attendance of the student with just one click. The completely digitized process lets you store all data at a single place.

Post Examination

1. Generating Report cards- Once the examination is over, the subject teachers enter the marks of the students. . Once the marks are entered, a report card is generated with informations such as attendance of the students, marks of all the subjects and remarks from the teacher. After generating report cards, notification is sent to the parents and students and they can access the result on the app.

School Budget Plan With Ultimate School Management System.

A budget transforms an institution’s goals into its reality. A budget plans the expenses and revenues of an institution and compares its income and expenses of the past years and accordingly sets a goal for the present as well as for the future. A well planned budget provides a forecast of revenues and expenditures, and also enables the actual financial operation of the business to be measured against the forecast.

Why does an educational institution need a budget?

By maintaining a budget , the school management can analyse the expenditure and incomes of school/college in order to plan efficiently the current academic year and achieve the goals envisioned by the Institution. A budget portrays a picture of how the money is utilised and note the transactions made by the institution. The budget of the institution gives management an overview of the coming academic year. It avoids various unnecessary expenses of the institution. Setting up and adhering to a budget helps educational institutions make profits or generate surpluses from the funds available to them.

Expenses vs Incomes

Most schools and other educational institutions receive money from the government or funds received from local governments in the form of donations. An educational institution is said to be financially strong when its expenditures are less than its income. The funds received by an institution is used for mainly two purposes-

  1. Educational expenditure such as departmental financial plans, Exam costs etc.
  2. Non-educational expenditure like change of office hardware, gardening, decoration etc.

The expenses directly or indirectly done on/by the school can be balanced by the income received by the school in the form of donation, prizes or other sources. Before using the institution’s capital, the administration should ensure that the information on expenditure and revenue from previous years is correct. The budget of previous years proves to be helpful in maintaining a budget for the current year. And according to previous year’s budget the administration can plan the financial years for the future and can predict the budgets of subsequent years. The administration can make small strategic changes over longer periods of time and by making these changes will ensure a better future of the institution. It also gives a greater control over funds so that sudden cuts are a thing of the past.

Aim Of A Budget

The main aim of maintaining a budget should be clear to the administration. The objective can span from student values and school facilities to exam results and a more efficient institution. The objectives should balance with the resources require to achieve the goal, and the subsequent expenditure required to meet them.

Technological help to maintain a budget for an educational institution can prove to be helpful and efficient. USM fulfils the requirement of Finance module to maintain the budget of the institution.

Case Study: How USM helped St. Joseph’s Residential School in automating their daily school activities and also helped them to save their Time and Cost?

St. Joseph’s Residential School is a Sr. Secondary English medium school opened and administered by the St. Joseph’s Mission Birsinghpur Pali(M.P) to provide better educational facilities in a homely atmosphere to the children of the citizens of India. It was founded with a focus to provide a holistic education with a strong sense of values, combining academic excellence, state-of-the-art infrastructure and facilities matching the global standards. They wanted to establish an institution that would provide education in imaginative, creative and positive ways to bring out the best in the students of different learning and performing abilities. They wanted to establish a community where children can discover who they are and where their interests lie, giving them an opportunity to utilize their energies positively. The institution envisaged an atmosphere where they would have the courage to take their minds for a walk and ask questions; a comfort zone where they would think and relax.

Challenges faced by the school:

  1. Manually managing all the school records and data was not only a time-consuming process for school administration but there was always a risk of getting records damaged or lost.

2. The school had hundreds of admission inquiries daily. St. joseph school looked for a platform which can collect, sort, and manage all the data at a single system and thus save time and labor cost.

3. As the number of admission increased, the fee collection process became more difficult and time-consuming. The school was not able to keep a record of all paid and non-paid transactions, nor were they able generate electronic receipts.

4. Earlier the school practiced a conventional method of maintaining attendance and timetable for all the classes of the school. This consumed a lot of time and efforts of the admin as well as of the teachers

5. The school’s staff management system lacked efficiency. Previously it was very chaotic to maintain the payroll structure of each teaching and non-teaching staff.

6. Managing the school transportation manually was also a handful job for the administration.

7. St. joseph school lacked effective communication between parents and the school. The important news related to the school did not reach to the parents on time.

8. Also managing homeworks, assignments, and examinations of various classes proved to be tiresome and ineffective.

USM helped St. Joseph’s school to automate the organization. All the operations of the institution were digitised to improve the overall performance and the efficiency of the school. USM software consisted of various modules to manage the entire activity of the school & students, like admission, timetable, examination, messages, fee collection, reports, transport, library, events etc. It reduced the functions of Administrators, teachers, staff, and others by providing a platform for them to monitor various activities of the institution.

USM’s solution to overcome all the challenges faced by the Institution:

1. USM offered a unique solution by providing a software that can store and back up all the school’s data on one platform. It helped them store records or documents in a single location & authorized staff to easily access all records from anywhere at any time.

2. The whole process of admission is digitized in USM. The chaotic process of queuing in the admissions queue is simplified and the software also improves the efficiency of administration by processing the admissions online.

3. The recording of fees and the generation of receipts in the school has been simplified and digitized with the school USM. It provides a platform that enables parents to pay fees online. All due dates and fines for late payments are also automated according to predefined rules and sent to the parents via the software.

4. The timetable module in USM helped in creating and managing different types of timetables. Teachers and administrators can create timetables using timetable module. The generated timetables will be available as class timetable, teacher timetable, and institutional timetable.

5. USM effectively and smoothly manages the tasks and activities of employees. It facilitates the whole process of managing the employee salary. At the end of the month, the software calculates the employees’ salary based on their attendance and automatically sends their salary based on the results. Moreover, payments are made directly to the employee’s bank account with a single click.

6. USM has a function that enables the school administration to track the transport vehicle (school bus). This is an enormous advantage for the school, as it can monitor the routes of its transport vehicle. This feature reduces parents’ anxiety about their child’s safety and restores parents’ confidence in the school.

7. The software has a feature that helps parents, teachers and the school administration stay connected. It enables better communication between parents and school. Bulk SMS, e-mail or special notifications are used to send reminders of school activities such as examination, holidays, fee payments etc. Such communications are easily enabled by the software.

8. It also provides a platform where students can download, upload or submit a homework assignment or homework, notes and project work. The software makes the process easier for students who want to refer back to the old assignments or notes for study or other purposes. USM also allows institutions to manage data related to coursework, quizzes, tests and exams, and to generate reports to evaluate student performance. The system is built around academic goals to improve student learning and outcomes and help St. Joseph’s school make informed decisions.

Since the entire learning process is digitalized, manual work is reduced, which ultimately saves time and money. Everything is managed online, from the admission procedure to the creation of students’ certificates. USM worked effortlessly and efficiently to reduce the workload of St. Joseph’s Residential School.

How A School Management System Manages An Institution.

A School Management System automates the organization. All the operations of an institution are digitised to improve the overall performance and the efficiency of the school/college. A school management software consists of various modules to manage the entire activity of a school & students like admission, timetable, examination, messages, fee collection, reports, transport, library, events etc. It reduces the functions of Administrators, teachers, staff, and others by providing a platform for them to monitor various activities of an institution.

There are several other benefits of a School Management System. The main aim is to ease the whole process of administering and learning. However the top advantages of a School Management system are mentioned below:

Ease in Attendance Reporting- Marking a student’s attendance is an important task for any educational institution. The software is able to provide a wide variety of reports on attendance by class, individual student, gender etc for the whole term. Some systems even send an SMS to a parent as soon as a child is marked absent.

Easy Fee Payment– The fee collection and receipt generation in a school can be simplified and digitized with school management software. It provides a platform that allows parents to make fee payments online. All due dates and fines for late payments are also automated as per pre-set rules and intimated to parents through the software.

Better Exam Management– Managing Examinations is one of the essential features and importance of school management systems. The examination module allows the teacher to upload the question paper and also set the time of the examination. When the examination is published, a student can give the exam online sitting at his/her home. Also a detailed report card of the student can be uploaded on the software.

Admission Management– Admission is the most important process of any academic institution. The whole process of admission is digitised in a school management system. The chaotic process of standing in the admission queue is simplified and also the software improves the efficiency of the administration through online processing of the admission.

Staff Management – A School Management Software should effectively and fluidly manage workers tasks and activities. It should ease the staff attendance process. At the end of the month, the software should be able to calculate the amount of salary of staff based on their attendance and send their wages based on the results, automatically. Moreover, payments could also be made with a single click directly to their bank account.

Timetable Management– Creating a timetable for different classes is the most time-consuming activity but timetable module in school management system helps in creating and managing different types of timetables. Teachers and administrators can create timetables using timetable module. The generated timetables will be available as class timetable, teacher timetable, and institutional timetable.

Homework Management– School Management System provides a platform where students can download, upload or submit an assignment or homework, notes & project work. The School Management Software should be made accessible to all parties that need to interact with it i.e. teachers and students. The software eases the process for students who wish to refer to the old assignments or notes, for study or other purposes.

Transportation management– A feature that enables the school administration to track the transport vehicle (school bus). It is a massive plus to the school as they can monitor the routes of their transport vehicle. This feature reduces the tension of parents about their child’s security and restore parent’s confidence in the school.

Leave Management– Leave management is one of the most important process of the HR department for any organization. Leave Management system in a school encompasses the process wherein teachers or faculty or even a student request a leave and the administration (principal) grants or denies leave based on organization policies.

Library Management– The library is one of the most used facilities in the school campus and is an important part of the academic process. All library management process like adding and managing books, issuing books, tracking books, etc. can be done with the help of school management software.

Human Resource Management– The human resource management is a highlight of any school management system. It deals with the salary calculation, leave management and also manages the process of employee entry to exit.

Parent Access– The importance of School Management Systems can be seen in the ease parents interact with the school. The School Management Software provides a platform to keep parents engaged and informed about their ward’s performance and activities in order to stay connected to their child’s academic achievement. This information is made available on the software at any time, ranging from their performance to assignments or projects their kids are currently working on or have worked on, and attendance too. In this way they can keep track of their child’s progress.

Online Assessment- A school management system enables institutions to manage data related to coursework, quizzes, tests, examinations, and generate reports to evaluate student performance. The system is built around academic goals to improve the student learning and results, and help education institutions to take informed decisions. The online assessment management module drastically reduces the workload and time spent by teachers on manual work. Teachers can create question paper for various courses and upload files, documents, images and media in a variety of formats.

Effective Communication– The School Management Software has a feature which help parents, teachers and the school administrators stay connected. It provides a better communication between parents and the school. Bulk SMS, email or special notifications are used to send reminders about school activities before they happen, during or after. Such communications are made possible through the software without any hassle.

Mutischool Management- A school Management system manage more than one school/college effortlessly and efficiently. It is a best fit for managing a group of Institutions who wants to administer more than one school or college from single platform. It allows the user to get all updates from the entire group which the user can access from multischool admin’s account dashboard.

Reduces Workload– As the whole process of learning is digitised, the manual work is reduced. Everything from admission procedure to generating report card of the students are managed online. The school management system works effortlessly and efficiently to reduce the workload.

Access From Anywhere– A school Management System can be easily accessed from anywhere and everywhere. A user online needs a device and internet to manage various activities of a school with just his/her finger tip.

Saves Natural Resources– With increased automation, the paperwork is eliminated from daily work process, which eventually saves the paper.

SEO- Its Relevance and Uses

Why is SEO should be an integral part of Website Development?

The world has already ushered into the digital era. It is imperative for any entity looking to cater to anyone to serve its purpose, to have a presence on the world wide web. Websites have thus become indispensable in the current scenario. This makes knowledge of SEO techniques such a critical resource.

How Does a Search Engine Work?

To learn about SEO, it’s imperative to understand how a search engine works. Any search engine’s functioning can be broadly divided into three steps. The first step is called crawling. Every search engine sends its bots to look for new content on the world wide web. The second step is called indexing. When new content is found on the web then the content found in the crawling process is stored and organized by the search engine. The final step is called ranking. In this step the Indexed pages are ranked in order of relevance according to the user’s query, with the most relevant pages at the top.

What is SEO?

When a person is looking for a something on internet then how likely he is to visit a particular website related to it and not the others is by far decided by SEO. SEO is an acronym for Search Engine Optimization and is a practice of increasing the amount of traffic to a website, preferably traffic consisting of desirable users. Let’s say a user is looking for specific product by means of Google or any other search engine. So, when he types his query in the search box and presses enter, a list of websites related to the entered query appears. Proper SEO practices ensure that a particular website will be clicked by the user among millions of existing websites.

Why keeping track of Google algorithm updates is important?

Google is the most widely used search engine worldwide and in terms of number of users it is far ahead than its nearest rival, Bing which is owned by Microsoft. Thus Google is the key component around which search engine optimization revolves. Google makes use of several algorithms to rank a website in SERPs. Google claims to revise its algorithms multiple times in a year to get the best possible results. We may also say that a change in algorithm of Google may lead to change in current SEO practices.

Important Google algorithm updates

Panda Update

Google rolled out the Panda update in February, 2011. The algorithm change was named after one of its creators named Navneet Panda. It mainly aimed to mitigate the use of plagiarized or thin content and key word stuffing in a website. Thin content is a content which is of no value or of very little value to the user.

Penguin Update

Penguin update was rolled out Google in April, 2012. It aimed to demote websites making use unnatural or misleading backlinks to gain unfair advantage in Google ranking. Links are like references which help to establish the authenticity of a website. More number of websites using a reference to a particular website may lead to improvement in ranking for that website. However if links are used unfairly just to increase the traffic of a website, this may have catastrophic results.

Hummingbird Update

Google announced the Hummingbird update in September, 2013. The primary motive of the Hummingbird update was to better understand the user’s query to generate the best possible results.

What are Black Hat and White Hat SEO practices?

Black Hat Practices

SEO does not only aim to increase the amount of traffic on the website and improve its ranking but also it aims to improve the user experience. There are a lot of SEO practices which lead a user to visit a website, just to get the website into good rankings in Google search engine result pages <SERPs> without adhering to the rules and terms of services of the search engine < ranking here refers to the position of the website in Google search results >. These practices are called Black hat SEO practices. These practices can lead the search engine from banning the website and hence prohibit it from being shown in SERPs. Some of the Black Hat practices are as listed below.

-Keyword Stuffing

-Hidden Texts or Links

-Reporting a Competitor

-Paid Links

White Hat Practices

On the contrary, White Hat practices refer to the fair practices which aim to improve the user experience and adhere to the terms of the search engine maintaining the integrity of the website while following legitimate techniques to increase the traffic of the website.

Difference Between On Page SEO and Off page SEO

On Page SEO

On page SEO deals with optimizing the components of a website in order to improve its ranking in SERPs. The components to be dealt with include:

Keywords

 Meta tags

 Meta descriptions

 Content Quality

 Alt attributes

 SSl/https

 Interlinking

 Image optimization etc.

Off Page SEO

Off page SEO deals with activities aimed to improve a website’s ranking outside the website. This may include backlinks from another websites and promotion in social media.

Why SEO is Much Beyond Following a Set of Rules?

SEO is a learning process. Merely following a pre defined set of rules does not ensure apparent promotion in rankings of a website. A web site developer or a person involved in digital marketing related to SEO must have a proper understanding of the market and the requirement of the user his website is catering to. He has to be completely aware of the current user’s behaviour. A lot of factors which keep on changing from time to time have a key role to play. This makes it mandatory for the developers to keep track of those factors. Google has provided an indispensable tool in form of Google Search Console to keep track of the analytics related to a website and using it several critical parameters related to the audience can be tracked and required action can be taken for best possible results.